This lesson explores the differences between Core, Custom and Lookalike Audiences, and when each is most appropriate based on the ad objective.
Please note that this video recording took place in the beginning of 2020. The Facebook company is now Meta. While our company name is changing, we are continuing to offer the same products, including the Facebook app from Meta. Our Data Policy and Terms of Service remain in effect, and this name change does not affect how we use or share data. Learn more about Meta and our vision for the metaverse. https://www.facebook.com/terms.php